Branch circuit monitoring and overhead busway will drive growth for data center power distribution
April 11, 2012 | Paul Buckley | 222904423
More than 80 percent of the $440 million dollar global revenues in 2011 from data-center power-distribution hardware came from transformer-based power distribution units, remote power panels, and static transfer switches reports market analyst, IMS Research.
Page 1 of 2The new IMS Research study covers three-phase power distribution in data centers and forecasts that new products, such as overhead busway and branch circuit monitoring, will become increasingly popular, commanding upwards of 30 percent of hardware sales by 2016.
The overhead busway market is currently being driven by new enterprise data centers. Retrofitting existing data centers with overhead busway is complex and expensive; however, new builds can immediately realize the benefits of lower installation costs, space savings, and flexibility in future expansion from using overhead busway. While this is a large growth opportunity, it is somewhat limited by the fact that new data center builds take an enormous amount of capital and tend to get pushed back in tough times.
Branch circuit monitoring (BCM) is the smallest of the three-phase power distribution hardware markets. Growing concern over the energy consumption of data centers, combined with increasing electricity prices, has opened the BCM market to significant opportunities for growth. IMS Research Analyst Lori Lewis explained, BCM is already on the rise in colocations because of their pay for the power you use billing approach. With all of the bells and whistles that can be configured into BCM. However, more data centers are likely to adopt it to monitor and manage their power consumption. Soon, BCM will become a standard feature in much of the hardware that is sold in the data center; this is why we are forecasting revenue growth, not only for BCM, but also for power distribution units (PDUs).
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