You could call it TI's 12 DACs/ADCs of Xmas but in reality TI and National Semiconductors have been introducing data converters or related components throughout 2011 which has proved to be quite a year for both organizations.
The coming together of Texas Instruments and National Semiconductor a matter of months ago has created a new dominant pack leader in the analog industry. In combination, the companies now account for about 17 percent of the analog's $42 billion total available market based on 2010 market figures (Source: Databeans). That compares favorably with the major rivals of this newly styled business which clock in at STM (10%), Infineon (8%) and ADI (6%).
Although TI has the high ground in the analog market for now the newly strengthened company sees plenty of scope for growth and as Heinz-Peter Beckemeyer, TI's EMEA Director Analog Marketing, pointed out at a recent briefing in London that means there is still 47% of the market available outside the Top Seven players in the sector.
According to Beckemeyer since the addition of National Semiconductor's portfolio TI can now claim a number of impressive products that were all introduced in the past 12 months. His personal highlights include:
The world's lowest-power 16-bit communications DAC by more than 65% - the DAC3484
Simplified design of sensor systems with configurable Sensor AFE ICs and WEBENCH Sensor AFE Designer - the LMP90xxx family including the LMP91000
Advanced portable patient monitoring with the world's first fully integrated ECG front end, reducing solution size up to 95% - the ADS1298
Revolutionized radio architectures with the world's first family of 12-bit ADCs to directly sample RF signals beyond 2.7 GHz - the ADC12Dxx00RF family
The only standalone headset driver with digital input I2S + integrated clocking for 100-dB SNR at 6.5 mW - the TLV320DAC3202
Simplified smart transmitter design for factory automation systems with single-wire 16-bit DAC for 4-20 mA current loops - the DAC161P997